Shoppingmum’s Office Life

I have always wondered how to be ranked well in search engine. I have some of my paid posts being rank on the first page, but not at the first placement. So, I am so glad that I caught this post from Dosh Dosh.

Locations Where You Want Your Keyword Phrase To Appear

• HTML Title Tag - This is perhaps the most crucial location where you want the word to appear. If you code pages manually, you probably know how to change the HTML title. If you run a blog, placing your keyword in your post and page titles will automatically insert it into the HTML title.
• URL Of The Page - On a traditional site, you can use the keyword as the filename of the HTML page. On a blog, make sure your site is set to use keyword permalinks and place the keyword in the post or page title.
• The <h1> And <h2> Tags - These are meant to be headings that appear on the page. Blogs usually have the post titles set to use one of these tags to wrap the post titles. Regular webmasters can add them into the code manually like this: <h1>keyword phrase here</h1>. The h1 is meant to be the main heading, and should appear above the h2 tag on the page. (See my ‘secret traffic booster‘ post.)
• Within The Main Text Of The Page - A good landing page will normally have at least 400 words of text on it. Somewhere in that text you need to have your keyword appear at least once, but probably two or three times.
• In Links - See section on linking below.

Making Sure You Pass Enough Authority To The Landing Page

In order to get the landing page ranked, you will need to make sure that the page gets enough links to make it authoritative. You should edit three or four existing pages, creating links that point to the landing page.

To pass even more authority to the page, you can get relevant links from other sites. Techniques you can use to get links for the landing page include:

• Posting in forums with a link in your signature that points to the landing page.
• Writing articles and submitting them to article directories - again linking with your signature.
• Commenting on D-List blogs.
• Using other sites you own to link to the landing page.
• Emailing prominent sites in your niche to let them know about the post or page.
• Submitting the page to blog carnivals.

I notice a mistake I make most of the time. I don’t know how to make a good title. I guess I have to learn more about coming out with good titles that involve the keywords. On top of that, I have to read more do-follow blogs and leave my comments there. Gee….where to find more time for blog hopping?